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Amazon's service cloud

The question: O'Reilly Radar >how does a user of Amazon's computing and storage services deal with Amazon as a single point of failure? If there were 2 companies doing what Amazon is doing, the answer would be clear: use both, no single point of failure. It seems to me, strangely enough, that the best, most credible thing Amazon could do to grow its computing service business is to get some competition.